AHrik - Privacy Policy

Last Updated: September 24, 2025

At AHrik, your trust is our priority. This Privacy Policy outlines how AHrik ("we," "our," or "us") collects, uses, and protects your personal information when you use our website ahrik.com and our services (the "Services"). By using our Services, you agree to the collection and use of information in accordance with this policy.


1. Information We Collect


To provide you with a seamless shopping experience, we collect the following types of information:

A. Information You Provide Us:

  • Account & Contact Details: Full name, email address, phone number, and shipping/billing addresses.
  • Payment Details: Credit/debit card information, UPI ID, or net banking details.
    • Note: We do not store your full card details. All transactions are processed securely through PCI DSS compliant payment gateways.
  • Profile & Preference Data: Size and style preferences, items in your wishlist, and product reviews.
  • Communications: Feedback, survey responses, and correspondence with our customer support team.

B. Information We Collect Automatically:

  • Usage Data: Your IP address, browser type, device information, operating system, pages you visit on our site, and the time and date of your visit.
  • Cookies & Tracking Technologies: We use cookies to operate and personalize your experience, such as keeping items in your cart, remembering your preferences, and analyzing site traffic.


2. How We Use Your Information


We use your information for the following core purposes:

  • Order Fulfillment: To process your orders, manage payments, handle shipping, and facilitate returns.
  • Customer Support: To respond to your inquiries, provide shipping updates, and assist with any issues.
  • Personalization: To customize your shopping experience, offer personalized product recommendations, and save your preferences.
  • Marketing & Communication: To send you updates on new arrivals, promotions, and offers, only with your explicit consent.
  • Service Improvement: To analyze website performance, conduct market research, and improve our product offerings.
  • Security & Legal Compliance: To prevent fraud, protect our legal rights, and comply with our obligations under Indian law.


3. How We Share Your Information


We do not sell your personal data to any third party. We only share your information with trusted partners under the following circumstances:

  • Service Providers: We share necessary information with companies that perform services on our behalf, such as:
    • Logistics Partners (e.g., Blue Dart, Delhivery) for order delivery.
    • Payment Gateways (e.g., Razorpay, PayU) to process payments securely.
    • Technology Partners for website hosting, analytics, and marketing.
  • Legal & Law Enforcement: We may disclose your information if required by law, a court order, or a government request to protect our rights or ensure the safety of our users.
  • Business Transfers: In the event of a merger, acquisition, or sale of our assets, your information may be transferred to the new entity.


4. Data Security


We use a combination of technical, administrative, and physical security measures to protect your data. This includes SSL encryption, secure payment processing, firewalls, and strict access controls to safeguard your personal information from unauthorized access or disclosure.


5. Data Retention


We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected.

  • Account Information: Retained until you request account deletion.
  • Transaction Records: Retained for 7 years as required by Indian tax laws.
  • In compliance with the Digital Personal Data Protection Act, 2023, we will notify you before deleting inactive account data after 3 years.


6. Your Rights and Choices


You have control over your personal information. Under Indian law, you have the right to:

  • Access & Correct: View, update, or correct your information through your account dashboard.
  • Data Deletion: Request the deletion of your account and personal data.
  • Opt-Out: Unsubscribe from marketing emails and SMS notifications at any time by using the "unsubscribe" link or by contacting us.
  • Withdraw Consent: Withdraw your consent for data processing where consent is the legal basis.

To exercise these rights, please contact us at support@ahrik.com. We will respond to all requests within 15 days.


7. Children's Privacy


Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have, we will take steps to delete it immediately.


8. Updates to This Policy


We may update this Privacy Policy from time to time. We will notify you of any significant changes via email or a prominent notice on our website. Your continued use of our Services after an update constitutes acceptance of the new terms.


9. Contact & Grievance Officer


For any questions, concerns, or complaints regarding your privacy, please contact our Grievance Officer. We are committed to resolving your concerns promptly and transparently.

  • Grievance Officer: Deepak Sonkar
  • Email: deepak@ahrik.com
  • General Support: support@ahrik.com
  • Address: Matafalia, Navsari, Gujarat 396445


We will acknowledge all complaints within 24 hours and aim to resolve them within 15 days, in compliance with the Consumer Protection (E-Commerce) Rules, 2020. This policy is governed by and construed in accordance with the laws of India, including the Digital Personal Data Protection Act, 2023, and the Information Technology Act, 2000.